No Knives, Better Lives in Glasgow is a collaboration between the Scottish Government, Glasgow Community and Safety Services (GCSS), Strathclyde Police and a host of local partners. It was launched on 22nd July 2010.
In Glasgow, the No Knives, Better Lives campaign has been running across the city in hotspot areas in each of Glasgow's five localities - North, East, West, South East and South West. These target areas were identified as by GCSS following an analysis of information from a range of sources including GCSS, Strathclyde Police, the community and other key partners.
The GCSS Mobile Resource team has to date played an integral part in the dissemination of the No Knives, Better Lives message to over 5,570 young people since its launch in Glasgow in July 2010.
No Knives, Better Lives is a multi-pronged campaign that aims to educate young people about the dangers of carrying a knife and the devastating personal consequences it can have on their future, as well as on their family and friends. A range of innovative tactics such as hard-hitting talks in schools, targeted advertising in areas where young people are known to congregate, diversionary activities and youth work interventions, have worked together with tough enforcement on the streets to tackle the issue of knife carrying and knife crime in targeted areas across Glasgow.